World Class PPC Management Processes

Keyword List

The first step for successful ads management involves becoming deeply intimate with your keyword list. Every day, you will want to review your search terms report within Google Ads to keep tabs on the keywords triggering your advertisement

Manage your Bids

Be diligent with your bid management. Log in to your account every day, manage your bids, and make adjustments based on the consumer, industry, and Google factors. Over time, once you get the hang adjusting your bids, there are tools you can use to automate bid management

Generating increased revenue

The best advertisers on Google are constantly running tests to see which ads perform the best. To succeed in advertising, you’ll want to test multiple ads within each ad group of your account, all the time. Each time you write a new ad, test it against several variations to see which ads get the best results.

Review Conversions

A conversion for your Google Ads account can come in the form of leads, sales, or even key impressions of your marketing materials. Using conversion tracking for your ad campaigns is critical because it allows you to figure out why you were able to turn searchers into customers.

Adjust Targeting

Geography: Target the right locations of Google searchers to make sure you reach the right audience
Language: Focus your advertising on the language searchers are using for Google searches
Time: Set your ads to only display at specific times of the day

The Results Speak For Themselves

Dentist
Apartment Rental
Fencing Contractor
Personal Trainer
Law Firm
E-commerce
Signs & Awnings
Doctor
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